How Fitness & Nutrition Clickbait Headlines Are Confusing the Masses!

confused jackie chan.jpg

There is mass confusion out there right now and there does not need to be – fitness and nutrition can be as complex or as simple as you want it to be.


To put this in context, we all ‘fall’ for the answers we want to hear or towards a way of doing things that suits our own bias or beliefs. For me I can decipher a bogus fitness or nutrition claim quiet quickly and mark it in the BS#1t category without too much thought, I will however be swept by great marketing when it comes to business information, I can be an absolute sucker for it, to the point that I will read many articles and blogs, be left confused, not know what direction to take and be left confused and stuck. When you build up so much information and then do not know how to implement it, it causes massive frustration.


The same is happening for many of you when it comes to fitness and nutrition information.


Personally I think we should at least try and keep things simple and can always add to it as you get more educated on fitness and nutrition.


As a business our ethics and core values are critical to us so it is with much frustration that we see so many newspaper articles & blog posts with misleading headlines designed to get people to click and read them.


Let’s just take a few I say this week:


The New York times had a headline saying “Calorie Counting is not the Key to weight loss, new study finds” however the headline was a bit misleading because it was quiet a good article and had some great information, information that would fit with our beliefs and values and essentially the outcome of the article was that people should try and consume as much natural whole foods as possible rich with lean proteins, fruit and veg, switching from processed & high calorie foods like fast foods, cakes, biscuits, confectionary etc etc  - so therefore what is the problem with the headline?


Well the headline would make you think that calories do not matter but in essence the people in the study had such great weight loss because this switch in their diet caused a large reduction in calories for example switching from a pound of doughnuts with ~2000Kcals to a pound of Green Veg with ~150Kcals is quiet a dramatic calorie difference and all of these changes lead them to a calorie surplus which helped them lose weight meaning the calories were probably the most important aspect.


Regarding Fitness headlines I saw one for Boogie Bounce – which is jumping on trampolines and looks like a decent laugh if done with a group of friends for a session or 2. However they made the claim in their headlines that “it was the most effective workout”. In the video promo they briefly shot to a clip of a girl about to deadlift and said “with less strains and pulls’, the Irony being the girl about to deadlift looked in excellent shape, lean and fit while the people bouncing on the trampolines much less lean and fit – so that got me thinking – perhaps that was their way of enticing people. To many girls the strong, lean, fit girl is intimidating, while those jumping around having a bit of craic on a trampoline may be more inviting – it does not mean it is going to live up to expectation of “most effective workout” but it does bring me back to my original point of falling for the answers we want to hear.


So what is the best diet then – it is the one you will enjoy and most likely stick to that gets you the results you want.


What is the best workout – it is the one you will enjoy and most likely stick to that gets you the results you want.


Hardly the answers you want to hear so let’s be a bit clearer – when it comes to those that live the longest, they consume diets rich in mostly natural foods full of fruits and veg and generally live in an energy balance (calories in equal calories out) while living active lives with minimal stress.


To finish there are many roads that lead to Rome and there are many ways of getting yourself to where you want to be in terms of fitness, nutrition, relationships, careers or business – if we were truly honest with ourselves and we had to answer the following:


A)    I have absolutely no clue how to Get Fit (or lose weight or make money or get promotion or whatever goal you want to fit in here)


B)    I know how to get there or how to get the help to get there but for some reason remain stuck and do not do it.



I think the answer would be an overwhelming - B

Trying to remain Super Motivated without setting yourself up for a Fall


Finding the balance between being super motivated for making great strides in the New Year while also keeping check on expectations so you do not fall foul to disappointment is a massive conundrum for many people.


You need to realise there are a number of things at play at this time of year:


1)     Everyone else are in this frame of mind of making change, ride the wave it helps.


2)     The wave can crash and result in frustration. Life can just get in the way. That does not mean you are destined to failure, just be mindful of it.


3)     Some of those riding the wave in week one will be the same person trying to knock you off it by week 2 or 3.


4)     If your results are solely going to be based on the gym, realise the gym, any gym, good or bad is going to be busier than it was the last time you set foot in it, for many of you that will have only been last week and therefore you may not get the appointments you want (in an appointment based gym), the equipment you want (in a large open gym)


5)     Walking, running, cycling or home workouts all add value to what you do or miss out on doing in the gym.


6)     There is no point in saying you are going to start eating healthy tomorrow or Monday without knowing or planning what you are going to eat tomorrow or Monday.


7)     You get what you pay for – (i) in many gyms that is simple rent of access to the equipment, (ii) €50 a week semi private for 2 to 4 sessions per week will get you help and guidance, (iii) €50 a session 1on1 is pretty standard for a decent trainer, (iv) €900 transformations should be revolutionising everything about your lifestyle or it is a marketing scam potentially – sometimes the fact you put so much money in makes you get the result no matter what it takes.


8)     Eating well does not happen overnight, it can improve no doubt but 1 step at a time. Massive overhauls rarely last and the people you spend the most time with can be a major help or huge hindrance. More than likely a hindrance.


9)     Training with like minded people with similar goals and being part of challenges really help.



10)   Keep in mind only 8% of people stick to their resolutions – if it is fitness based goals – think to yourself what type of gym or programme are they part of. Hint: Not too many in the large gyms


11)   When it comes to major transformation challenges I think the stats are that only 1 in 5 gets amazing results, 2 get good to pretty good and 2 get nowhere, which leads to the next point.


12)   Are you actually ready to do this or was it an emotional decision that you cannot physically or mentally sustain…..or are you fully ready you just never have had a plan or guidance or being part of a team of likeminded people before


13)   Lastly results can be fast or sustainable but not both. If you get really quick results, there will be diminishing returns on your progress or you can tip away slow and steady realising perhaps it was your expectations that lead you to give up too early in the past and that it is only January and that there are 12 months in a year.


Thanks and Best of Luck





PS: Whenever you are ready, if you are interested in getting fitter, healthier, leaner and stronger in 2018 please make contact with us below

Which fitness solution will you choose in January?


In Lucan alone we have many different solutions. I am a fairly honest bloke so this will be my honest critique, educating you the reader and showing the pros and cons.

To put a bit of context behind this before we start. People do not know what they do not know. You do not know what poor training is until you have had good training. While for others if you are somewhere good to start you may take it for granted and not realise how poor things may be elsewhere. The grass may not be greener.

However I would also hasten to add that if you love where you train, get great results and feel safe and cared for then you probably do not need to read on.

What you may want to know is the various price points.

The large cheap gym commercial gyms….I am talking about one in particular

Photo by h4ckermodify/iStock / Getty Images

Photo by h4ckermodify/iStock / Getty Images

It is a very well equipped gym. It is seriously cheap. It has great opening hours and run a variety of free classes.

The problem is a lot of people feel they do not fit in there. As a result of it being so cheap a lot of teenagers join and hang around in gangs and many people feel intimidated by this. Those who are serious trainers and know their stuff get frustrated with queuing for equipment and not getting to follow through on their own gym programmes as a result. Mainly though you get no attention and no help or advice from a trainer. I was a member there for a few years and I loved it but I was a qualified trainer and used to train at off peak times. However when it was busy it was so annoying as I could never get my sessions done and hated the way equipment got hogged.

The gym model is based on the hope that the majority of people will not make use of their membership and therefore not show up. It used to annoy me seeing people float around not knowing what they were doing and those that had an idea of what they were doing were doing things wrong. Cost is about €20 a month I think.


Photo by Lorado/iStock / Getty Images

Photo by Lorado/iStock / Getty Images

The quality of these like most things is very much dependent on the trainers and the level of attention they can give. There are poor quality bootcamps and less poor quality bootcamps. If you have read any of my blogs in the past you will know we used to feel like a bootcamp that was just less crap than others so I know what I am talking about on this.

So what makes a good bootcamp?

Well first the programming. By that I mean the sessions need to be programmed to such a basic level that there is nothing technical in it that requires much coaching or that there is a risk of injury from. We run 2 bootcamp style classes a week but we make them mostly cardio or conditioning based as they act as top ups or additional cardio to our normal sessions. We let up to 18 people into these sessions.

Can someone get results from a bootcamp. Yes 100% some people will get great results while others will be impacting their bodies in ways that will make them wright in pain when they are older. The main thing is when the body adapts to the training it is hard to see progress because you are training in a school hall or outdoors with minimum equipment with a large amount of people, therefore it is hard to progress the weight you lift etc.

Cost is about €80 to €100 a month for the better ones. If we look at the Tallaght market 40 people to 1 trainer bootcamps are €70 a month while 20 people is €109 a month and 12 people per group €169

One to One Personal Training

personal trainer.jpg

Obviously if you get a good trainer who cares you will get a lot of attention, you should get great results but you will pay for a privilege and pay a lot.

Personal training was never meant to be cheap and nor should it be if your trainer is good enough and qualified enough. However there are a lot of cheap, poor quality trainers out there too.

One thing I would say about 1 to 1 is it can get monotonous and it can involve a lot of small talk over time and in time you do not really want one person breathing down your neck, counting every rep for you. However if you are severely obese or badly injured you may need one on one to start with.

We do some one on one which we do not market because we only do it at 8am, 9am or 3pm. Our one on one costs €75 per session paid up front at the start of the month. There are others who charge between €25 to €75 per session.

Semi Private or Small Group Personal Training

Abc group pic aug 17.jpg

The first thing you need to determine is, is this gym or programme actually Small Group Personal Training. If it is 10 or 12 people per trainer well then it is not Semi Private or Small Group. Yes it is smaller than a 20 to 40 person bootcamp class but is also nowhere near Personal Training and the gym does not have a true system for working with as different number of people will turn up to different sessions.

In the interest of honesty - we are a Small Group or Semi Private Personal Training so therefore we are biased on this but we have ran open gym, large group (up to 20 people) and one on one and the Semi Private system works for the largest amount of people from Elite Athletes to complete beginners.

This model is based on working with 4 or 5 people to a trainer, meaning you will be shown your exercises like one on one, get lots of attention, have your technique corrected and programme adapted to suit you.

There is the benefit of the group chat and atmosphere without the forced small talk. This leads to friendships and competitiveness over time.

We have 49 sessions per week that can be booked a week in advance allowing both flexibility and accountability.

The price for Small Group or Semi Private Personal Training ranges from €129 to €300 a month however we are the only ones doing it on a 1 Trainer to 4 people basis in Lucan (if there is someone I do not know of, I apologise). Our most popular rate works out at €50 a week for 3 sessions per week plus access to our group sessions. We have an Unlimited option of €75 a week too. We also have a couples rate or group of 4 rate of €149 each per month or €38 a week. Again this is not cheap and as I said before personal training was never meant to be cheap, however it is affordable as many people will spend this money on beer, wine, coffee and takeaways each month. Our members simply put some of that money towards their training.

The best way to find out if this gym and our Athletic Body Coaching system is for you is to do our trial month to test drive the service we offer, see if you like it, see if you like us, see if you get results and if it fits your lifestyle, schedule and to see if you think it is worth paying for over time. This is on sale now at €129

You will be trained by great trainers, in a friendly atmosphere with a high performance culture.

You do not have to be great to start but you do have to start to be great

In Summary

Large commercial gyms are cheap but you get no attention

Bootcamps are cheap you pay for the workout but you get little attention

Personal Training is expensive but you get a lot of attention

Semi Private Small Group Personal Training gives the attention of personal training, the craic and atmosphere of training with others, it is not cheap but it is affordable to those willing to invest a little extra in their training